There’s no question that more and more Americans are turning to fast food every day to fill their stomachs. For many, choosing which drive-thru window to visit is a daily ritual, but with so many choices on modern day Main St. USA, where are most Americans choosing to pick up dinner, what is the most popular fast food restaurant chain in the US?
According to a new poll by Zogby International, nearly one-in-four (23%) American adults call fast food chain Wendy’s their favorite, with half as many preferring runners-up Taco Bell and McDonald’s (12% apiece). Burger King trailed McDonald’s and Taco Bell at 11%. Rounding out the field were KFC at 8%, and Jack in the Box and Long John Silver’s, at 3% each. Three-in-ten (29%) respondents say they either prefer no fast food restaurant or a chain not offered on the list.
Until 1999, McDonald’s was the most popular fast food restaurant by leaps and bounds. Recent trends in health and some famous “anti-McDonald’s” movies have apparently, fairly or unfairly, giving the golden arches a stigma in American eyes as “the most unhealty” fast food option. McDonald’s is currently spending Millions of dollars in advertising to change this public opinion.
Some fast food restaurants, like Jack in the Box in the western US or White Castle in the northern mid-Atlantic are the most popular fast food restaurants in their respective regions, possibly due to their somewhat “local” appeal.
With more and more fast food restaurants hitting the streets every day, it’s getting harder and harder for one chain to prove they are America’s favorite. Fast food it’s self, however, is in no danger of loosing popularity amongst a population that seems to be growing increasingly large.
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