Super Bowl is about more than football, snacks and camaraderie—it’s also about watching the most extravagant ads of the year. The most popular Super Bowl ads this year, however, weren’t the most expensive to make.
Doritos’ “Crash the Super Bowl” contest allowed aspiring filmmakers and amateur marketers to submit their own ads to, well, crash the Super Bowl. Two finalists—“Free Doritos” and “Power of the Crunch”—were chosen to be aired during the Super Bowl. “Free Doritos,” as it happens, became not only the best of nearly 2,000 “Crash the Super Bowl” submissions but also managed to be the most popular ad of Super Bowl XLIII.
“Free Doritos” features an office worker throwing his snow globe “crystal ball” at a break room vending machine in order to get free Doritos for the whole office. It was created by Joe and David Herbert of Batesville, Indiana.
While everyone seems to agree that this was the most popular ad during the Super Bowl, the number two spot is still contested.
According to YouTube’s AdBlitz program, second through fourth place are held by E*Trade’s “Singing Baby” ad, Careerbuilder.com’s list of reasons you need a new job and Pepsi Max’s “I’m Good” commercial.
USA Today, on the other hand, gives second and third place to Budweiser’s Clydesdale ads and fourth place to Bridgestone’s Mr. and Mrs. Potato Head ad.
Both lists agree that Doritos’ other user-generated add, “Power of the Crunch,” hit fifth place.
“Free Doritos” and “Power of the Crunch” aren’t the only Doritos winners that will see the light of day. In fact, the two popular ads merely kicked off Doritos’ latest campaign wherein the five best user-generated ads will all get some TV time.