Posts Tagged ‘Colors’

Most Popular Car Color in Japan

Wednesday, August 27th, 2008

We’ve told you about the most popular car color in the United States, but what about Japan? Are the Japanese buying white in droves as much as Americans are? According to DuPont’s 55th Global Automotive Color Popularity Report, they certainly are. As you can see from the cart below, 24% of all vehicles purchased in Japan in 2007 were white. While white wasn’t as popular as silver in intermediate or compact/sports cars, or black in SUVs, it dominated in luxury cars and MPVs. In fact, white was even more popular in Japan than it was in the US!

Most Popular Car Color in Japan

Most Popular Truck Color

Wednesday, August 27th, 2008

We’ve told you about the most popular car color, but what about the most popular truck color? Are truck owners buying white in droves as much as car owners are? According to DuPont’s 55th Global Automotive Color Popularity Report, they certainly are. As you can see from the chart below, 24% of truck owners purchased white in 2008—more than vehicle owners in any other category!

Most Popular Truck Color in North America

Most Popular Car Colors in China

Monday, August 25th, 2008

We’ve told you about the most popular car color in the United States, but what about China? Are Chinese buying white in droves as much as Americans are? According to DuPont’s 55th Global Automotive Color Popularity Report, the answer is no. As you can see from the cart below, only 15% of all vehicles purchased in China in 2007 were white. Silver is the most popular color in China at 23%, followed by black at 22%.

Most Popular Car Colors in China

Most Popular Car Color in America

Thursday, August 21st, 2008


Cars have been available in a range of colors since the first Model T rolled onto the market. It was only later, from 1914 to 1926, that the Model T was available in just one color—black. Henry Ford is often quoted as proclaiming that “Any customer can have a car painted any color that he wants so long as it is black.” Supposedly, black paint dried faster than any other paint of the time and thus led to cars roll.

Most Popular Car Color
Before it was cool.

Of course, the full range of colors is available today. In fact, a couple of urban legends have been spawned by the idea that a car’s color is indicative of the owner’s personality. While there is no evidence that insurance companies use automobiles’ colors to determine insurance quotes, it’s still a common assumption along with the idea that red cars are more likely to get ticketed by police officers.

You may be wondering, what is the most popular car color? For seven years, silver was the most popular car color. It was seen as both a high-tech color and one that was safe for resell—not as many people would be turned off by a silver car as would be turned off by, say, a green car.

Buyers in 2007, however, broke the mold by buying more white cars than cars in any other color. Why? Well, it’s been said that a high-tech color like silver isn’t popular anymore. I disagree. I don’t think silver is a high-tech color anymore. Looking at the popularity of iPods, iPhones and other Apple products, I’d say white is going to be the color of technology for some time.

In 2007, nineteen percent of cars manufactured were white. Twenty-two percent of luxury cars were white. Eighteen percent of all cars were silver and sixteen percent were black.

Of course, given years of popularity, silver cars will still outnumber autos of other colors for awhile.

2007 Most Popular Car Colors
Source: DuPont 2007 Global Automotive Color Popularity Report

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