If you’ve ever seen an “I’d rather be shopping at Nordstrom” bumper sticker, take note: America really would rather be shopping at Nordstrom. According to a recent survey by the American Customer Satisfaction Index (ASCI), Nordstrom is the most popular department store in the country.
The upscale department store was founded in 1901 when Swedish immigrant and successful gold prospector John W. Nordstrom returned to Seattle and opened a shoe store with Carl F. Wallin, a local cobbler. It wasn’t until 1963 that Wallin & Nordstrom, then owned by Nordstrom’s three sons, expanded to include apparel and changed their name to Nordstrom Best. That name lasted ten years before being shortened to Nordstrom.
Nordstrom has dominated ASCI almost every year it’s been measured. Target managed to rank first in 2001, however, and Nordstrom’s rank wasn’t measured for the five years following that victory.
This year, Nordstrom ranked first with a score of 83 while Target holds second place at 80. Dollar General, J.C. Penney and Kohl’s all ranked third most popular with scores of 79.