In the early days of popular internet culture, your website was on the bleeding edge if it had something as cool as an animated Quake logo. As broadband internet service became de rigueur, though, delivering video content became increasingly feasible. Nowadays, with amateur videos far outnumbering their professional counterparts, internet video is just a fact of life. You could probably guess the most popular video site on the net, but who else reigns in the realm of video?
A recent ComScore survey let us know which sites proved to be the most popular throughout March 2009.
Hulu – 380,102 videos watched
A mere eighteen months old, Hulu is a relative newcomer with its bevy of ad-supported movies and TV shows. Already a joint venture between NBC Universal and the News Corporation, a recent partnership with ABC Enterprises means the site is supported by three of the four major broadcast networks.
Fox Interactive Media – 437,098 videos watched
As the News Corporation’s digital arm, Fox Interactive Media is not only responsible for delivering the popular broadcast network’s shows to the internet; it also oversees sites like IGN and, of course, MySpace. Now, if only Fox would stop cancelling my favorite shows…
YouTube (and other Google properties) – 5,919,530 videos watched
Yeah, that’s right—five million videos. You’re not surprised, are you? The behemoth of video sharing had a bit of a head start; YouTube went live in February 2005 and was purchased by Google, Inc. less than two years later. Add to this the fact that, unlike Hulu or Fox, YouTube is a platform for user-generated (and, in most cases, short) videos and you can see why YouTube holds over 40% of the market share of videos watched in March.
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